Courtesy of Graphic Design

01. Know your purpose before you start

 Know your purpose
Get you client to outline their brochure design objectives

When you’re thinking about how to design a brochure, start by asking clients why they think that they need a brochure. Then, they need to define their objectives. Sometimes they just want one because their last brochure didn’t work. If they’ve come up with a brief for you, take a step back from that and look at exactly what it is they’re trying to achieve.

02. Limit your fonts

You don’t need many fonts when you’re thinking of how to design a brochure – just a heading, subheading and body copy font. But we see it all the time in student portfolios – people think they need to find a headline font nobody has ever used before. Clients will usually take the lead on fonts as they’ll often have a corporate identity in place.

MORE HERE

Advertisements